Search engine optimization (SEO) and search engine marketing (SEM) are the two different digital tools which are used to achieve the same goal: To get customers click on your website when they are searching online for something.

Which is better for digital marketing for small business?

Neither SEO nor SEM is that much effective when using together.

The SEO process makes your website looks attractive to different search engines which help to appear organically for specific search terms. But SEO takes a long time.

While SEM is paid search engine marketing. It offers quick results as it allows you to buy placement on search result pages. If you have a new website or campaign to launch, you should start with SEM.

Paid marketing will get more traffic and quick results for you. Before purchasing ad impressions you should analyze your ads to find out the appropriate keywords for your business. Also, make sure you’re not spending more than you can make off a lead.

When you start SEM advertising, don’t forget your long-term SEO strategy. To get your business ranking high in Google search results for keyword search terms is cost-effective.

Keep in mind that it’s not going to happen overnight, so don’t get worried when things are not changing fast. Just stay focused on proven SEO tactics. These include claiming your business on online directories and asking for reviews and links.