If you have just started your online business or already have a online business, you need to understand the challenges that come with the time. You may find that your business doesn’t appear in searches in nearby area through search engines. Updating your business website can help your business’s local ranking on Google and enhance your business presence in search engines. You can improve your business ranking by using Search Enging Optimization.

In the past years, SEO has been totally changed. In the present time, the SEO-Friendly websites are going to be different from previous years. Many search engines, especially Google have become so smart that they can easily catch the web pages just like a human and rank pages more precisely than before.

Let’s have a look at some of the points Google is currently using to rank your website, and how things have changed now.

SEO and Code
As any spoken language, the codes used to create websites are always keeps changing. Search engines know this and that’s why they’re increasing their expectations. That means having the clear code and using HTML5. An old, outdated and unsupported codes may lead to negative ranking. If you haven’t updated your website yet then it’s time to refresh your website.

SEO and Content

Content is helpful when search engines overview your site. Though, Google has become much better at understanding when visitors actually find that content useful. Visitors click, on-site timing and pageviews of your site all together help Google measure whether your content is good for your audience.

SEO and User Experience

Same as to have clear codes, the user experience is also has become an important part in search rankings now. From not having a mobile-friendly website to a slow website can also impact negatively on your rankings.

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