It’s a tough job getting your website to rank high in Google searches. You can spend your time efforts into SEO and still end up with no result if you miss out anything. SEO is not a science but it’s an art which is complicated by the ever-changing results of internet search engines.
So what a small business owner can do? First thing is never to give up! SEO takes constant effort over weeks and months. There are many factors that can make your SEO efforts fail from giving the web traffic you are looking for. Technical issues with your website, inconsistencies in your online listings and low-quality content, all these are the common problems many small business owners experiences.
Take a look at below two steps you can take to remarkably improve your SEO:
Develop Your Website for Mobile Devices:
Customers leave websites which are slow or not easy to use on all mobile devices. So, it’s possible that those customers will not visit your website if it’s not responsive or doesn’t have the mobile site. Google is now placing high ranking priority on mobile-friendly websites as the part of its “mobile-first” focus. This means if your site isn’t responsive your search ranking will suffer.
Claim Your Business Listings And Be Sure They’re Consistent on the Internet:
Your business information must be on listing directories on the internet. Claiming your listing or adding your company profile to business listing sites makes it easy for customers to know about the products and services you are offering. The accuracy of your company’s information builds confidence when it’s crawled by various search engines also strengthens your ranking when customers search for your business on Google and Bing.
Keep in mind, SEO takes time. Except you use an automated business listing service, there will be a delay of time between when you claim your company profiles and when you see the results. Get an assessment of where and how your business information appears on various online business listing sites.