Women spend more than men on shopping trips, according to study. As women’s buying power is increasing, you need to find new ways to earn their business.

Create and Share Online Coupons

Women are highly attracted to coupons. In fact majority, women use coupons than men. Luckily, you don’t need to submit your coupons to any local newspaper to take the advantage. Instead of this, get the attention of your female customers with online coupons.

Get Benefits From Testimonials

A study had said that “social media moms” purchased kids’ products based on recommendations. If you’ve been on social media recently, you’ve probably seen moms asking other moms for a product advice she wants to purchase. If your business is on social media, you’ve got half the battle won. Now, you can share testimonials on social media.

Create Easy-to-Digest Information

To say that women are busy is an understatement, whether they’re running from work to soccer practice, living solo and working a full-time job, or trying to build their passion into a business. Information that’s easy to digest quickly, while still being informative. Luckily, this is an easy thing to do and testing its effectiveness is relatively simple.

Start a Referral Activity

Testimonials get female customers easily and a referral activity gives them the incentive to get their friends with them, too. Reward your loyal female customers for spreading the word to their friends, which keeps them coming back and also incentivizes them to do it more often.

How else can you reach out to your female customers? Share your tips in the comments below.